Product design for complex systems and workflows.

A ground-up redesign of the schema-driven content editor, creating an authoring system that teams could co-design and use with confidence.

Reframing AI alt-text generation around the point in the workflow where it could remove repeated work while keeping contextual judgement with authors.

Investigating how AI could reduce the cost of producing retail campaigns, tracing repeated data entry across briefs, Figma and the CMS before reframing the opportunity from automating a handoff to automating campaign assembly itself.

A shared product design system that reduced repeated work, improved consistency and freed squads to focus on higher-value work.

Helping operations teams understand, prioritise and act on events across complex cloud environments.