Product design for complex systems and workflows.

Replacing a schema-generated authoring platform with one customers could organise around their own workflows.

Moving AI alt-text generation upstream from CMS authoring to DAM ingestion, turning repeated authoring work into reusable asset enrichment while retaining human override.

Reframing a Figma integration brief into a broader AI orchestration opportunity: assembling draft campaign content from tickets, designs, assets and metadata.

Amplience’s first shared product design system, replacing fragmented product patterns with shared foundations, components and governance.

Designing core operator workflows for a greenfield service that correlated thousands of infrastructure alerts into incidents teams could prioritise and resolve.