Daniel Brown
Principal product designer, London
I design complex enterprise platforms and workflows, turning configurable systems into products people can understand, adopt and rely on.
I design complex enterprise platforms and workflows, turning configurable systems into products people can understand, adopt and rely on.
Design leadership · Research · Validation · Delivery
Next Gen Authoring
Replacing Amplience’s schema-generated authoring platform with a configurable model customers could shape around their own workflows.
- Comparative System Usability Score
- 49 → 86
- Comparative preference
- 100%
- Voluntary adoption by customers
- 100%
AI-native workflows
- Reframing problems · Automation · Human oversight
Accessibility at scale
Moving AI alt-text generation upstream from CMS authoring to DAM ingestion, so descriptions could be created once, localised and reused while authors retained control.Explore the project - R&D · Opportunity framing · Product direction
Automating campaign production
Reframing campaign automation from a Figma handoff into AI-assisted assembly across briefs, designs, assets and the CMS.Explore the project
Foundations · Components · Governance · Adoption
Design System
Amplience’s first shared product design system, replacing fragmented product patterns with shared foundations, components and governance.
- Platform design system
- 1st
- Reusable components
- 80+
- Squads contributing
- 4/6
